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Average revenue per user is a very important metric for mobile game publishers. Understand how ARPU varies across game categories and regions.
Average revenue per user (ARPU) is one of the most important metrics for mobile game publishers to understand their existing games, plan their portfolio strategy, and gain insight into the state of the app market. Comparative analysis of this key metric is important to help you better understand how your competitors are performing and how you stack up against them.
In our latest report, we look at the differences in ARPU for iPhone games between China, Japan, Korea, the UK and the US.
Japan is the most impressive performer, with the average ARPU of the top 30 games more than double that of China, the US, the UK and South Korea. This is largely due to the dominance of role-playing games in Japan and the strong revenue-generating power of gamers. The Chinese market is also growing at a phenomenal rate, with average monthly ARPUs increasing 10-fold since Q1 2014, when smartphones began to become commonplace.
It's also important to note that in addition to country/region variations, ARPUs vary across game subcategories. For example, in the U.S., medium to heavy games with a high engaged player base, such as Game of War: Age of Fire, have led to much higher ARPU growth for strategy games than puzzle and adventure games. Therefore, it is important to evaluate data at the country/region and category level to determine which markets have the greatest potential profitability.
Translated with DeepL.com (free version)
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